A company’s brand is one of its most important assets. An effective brand identity tells their story, builds awareness and recognition, makes them memorable, and builds trust with their audience and partners. Over the course of my career as an Art Director, I’ve worked with countless businesses and organizations to help create effective visual identities. Going with a client on the journey to learn their history and story, and get steeped in their values and culture, are the building blocks of creating a visual identity that aligns with who they are and where they’re headed. And seeing the final visual brand come to life is really exciting! Below, I’ve spotlighted a few recent businesses I’ve collaborated with to create compelling visual brand identities.